With the jobs market developing into more of a candidate led market it is becoming more important for companies to make an effort in attracting candidates and retaining their top employees.

Businessman Wearing CapeThe best candidates will not just be looking for any job they will be looking for a job where they can grow and develop; a commitment to employee engagement and development is therefore vital. By consciously creating a strong sense of inclusion and solidarity within the company employees will feel invested in its success and be encouraged to stay for the long-term. This can be encouraged by ensuring that senior executives and CEOs make an effort to get to know employees personally and participate in training and social events. Seeking regular feedback and input from employees is also essential in maintaining this sense of inclusion and making sure that they feel their ideas are valued.

Creating and developing a strong company culture can be very important in retaining staff and attracting the right kind of candidates. Creating a fun company culture can encourage great teamwork amongst existing employees and also help to attract great people to potential openings. By forming a clear idea of what your values are as a company it will be easier to attract candidates who share these values and ideas and who will turn out to be a great team fit, both in terms of skills and experience as well as personality and principles.

With older employees, who are occupying the more senior roles, retiring and a new generation filling their shoes it is important for companies to remember that this shift in demographic will inevitably lead to the necessity to adapt in order to respond to the difference in needs and expectations of this new generation. It is vital that younger employees are felt included and appreciated in the company if the future is to be safeguarded, encouraging as sense of commitment and loyalty that will pay off in the future.

http://www.talentculture.com/leadership/how-great-companies-attract-top-talent