In today’s competitive job market, getting an interview has become very tough. With more and more people applying for each job, it is essential to be able to stand out from the crowd. To help with this, extensive research into the company is essential to make you the top candidate. By researching the company, it will help you in talking about the company knowledgably as to why you think you will be a good fit, along with demonstrating your interest in the role on offer. There is a huge amount of information about a company that can be accessed prior to an interview, and this information can help you when highlighting your suitability for the job. Here are 10 tips from The Guardian on what to look for and where to go for your research:


  1. Company’s Website


This will always be the best place to start your research. This will give you a great idea of what the company does, what their industry is (if you don’t know already), what their values are and who the key players in the team are. Most company websites will have a ‘Careers’ section which is written specifically by the company so this will give you an understanding of what they expect from their staff.


  1. Google


Once you have taken a look at their website, the next step is to do a Google search of the company. This will bring up not only their company website but also any news articles or recent projects or changes in the company. You will also be able to search for more information on the services or products that they offer especially if you are new to the industry or field.


  1. Social Media


By following the company on Social Media, it will help you appreciate their culture, what they are interested in, what causes they support etc. An added extra which some companies have are videos and case studies of employees and clients. This will help you get a better understanding of the company and what it would be like to work for them.


  1. LinkedIn


It can be useful to lookup the interviewers on LinkedIn to see if you have any mutual acquaintances or common interests. This will allow for the interview to run smoothly as well as a common ground to help make you feel more comfortable. LinkedIn can also be used to see who already works there, and if you already know someone, take the opportunity to find out more about the company in-depth.



  1. Specialist Company Information


Depending on how you got your interview will depend on whether you have access to specialist resources which will have comprehensive information on the company. Alternatively, there will be websites that can give you similar information, for example, Companies House, which will give you information on their finance and structure.


  1. News and Recent Events


It is important to have knowledge of the recent news and events of the company, it could be that there has been a recent big news story which the interviewer could bring up and you are unaware of it, this will flag to the interviewer that you haven’t done enough research.


  1. Competitors


It is always good to have knowledge of the company’s main competitors and what they offer in the market. This will show that you have done your research and have a genuine interest in the company and how it is doing in its industry.


  1. Industry Information


Look up the industry as a whole, especially if it is new to you. This will help you gain a strong understanding of how it is performing, and shows you have undertaken wider research.


  1. Financial Research


Most of the public companies will put their financial information on Google, which becomes a great source of information. It allows you to see if they are doing well overall and what their future plans may be.


  1. Job Description and Person Specification


Make sure you have fully read the job description and person specification and understand it before you attend your interview. They will want someone who can fulfil all aspects of the role and will be able to fit into the team. Ensure that you print these out along with your CV and the research you have done.


Using these tips will help you understand the company you are interviewing for and by doing the research you will make sure that you are fully prepared for your job interview. If you want to stay ahead of your competitors, make sure you have fully researched the company and that you are confident in discussing what they offer and their background.


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