As an employer, when a candidate applies for a job position for your company, they may spend hours tailoring their application process to fit your company. Ensuring their CV is specific to your job role, a cover letter specialised to the job description you’ve provided and about your company, and all of this requires research of the company they are applying for beforehand. They may view your social media pages (Facebook, LinkedIn, and Twitter), they might read reviews about your company and your services and may also look at the products you have on offer too.

A candidate may not be a potential employee, they could also become a customer for your company. They may tell their friends and family that they’re applying for a job within your company or have scored an interview with yourselves. Their friends may look you up on social media, check your products and they too may become a customer.

The ball is in the candidate’s court in terms of job hunting. Good candidates can get multiple interviews and with the rise in discussing/bragging about work life on social media (particularly on Facebook and LinkedIn), it can cause a ‘grass is greener’ effect if they see somebody else’s company is treating them so much better than how they feel in their own job. It may spur them to move on and begin the hunt for a new job again.

feedbackThe interviewer should aim to provide feedback within reasonable time frames. Whilst you are not expected to be able to provide feedback instantly or the very next day as a candidate understands you are still going through more interviews and are understandably busy, providing a time frame for when you can get back to the candidate with an answer or feedback forms a respected relationship between yourselves and shows good manners. Which in turn creates a good reputation towards the company image and yourself. The employer should aim to manage the expectations of the candidate and create a positive brand for their company so that the candidate leaves with a good feeling towards the company and if their friends ask how they did in the future, it won’t be met with a negative response of “oh – they never got back to me”.

We all have to look for alternative employment at some stage, wouldn’t it be great if the time spent carefully tailoring and researching was acknowledged with brief honest feedback rather than silence?