The importance of investing in recruitment is irrefutable despite current economic uncertainties such as Brexit, the hung parliament, and Trump mania. The collective conscience has questions: how will trade and border control with the EU be affected by Brexit? Will Brexit even happen and when? There is little confidence in the Prime Minister and Parliament is at odds on every issue. Will there be yet another election? Will Theresa May step down? Trump’s disregard for international environmental policy, tensions with Russia and North Korea, and his flexing of US military power has everyone talking.

So then, why is it important for employers to invest in recruitment at a time like this? Studies show that it pays! Employee retention rises as does productivity and profit. Let’s take a look at three points of investment: training, wages, and perks.


Human Resource professionals report lack of training as a reason for new hirers to hand in their resignation. People want to be good at what they do and when they feel they simply can’t pull their weight in a new role it damages self-confidence and leads them to being back on the job market. Initial training is important, however so is ongoing training and development opportunities. Employers often feel that investing in developing their people will only lead to loses as those staff will take their new skills to another employer. Luckily however, studies in fact show the opposite. Training increases employee retention. This again goes to the notion of self-confidence – employees want to be good at what they do and feel valued.

Good wages

UK minimum wage is £7.50 per hour however the “real living wage” is £8.45 (£9.75 in London). A 2015 article from The Guardian tells us that 40% of UK families cannot afford to participate in society. This means that although they can afford food, clothing and shelter they cannot afford things like a holiday in the UK or a second hand car. This is some food for thought when offering young professionals the lower end of the salary range. Perhaps employers would save more in the long run by retaining new hires starting on slightly higher salaries rather than spending more time and resources hiring over and over for the same position.

Offering Perks:

Google is well known for being a great place to work. Their Toronto and New York offices frequently send employees to and from to teach their fellow colleagues on things like management and public speaking. This sounds costly but apparently, it’s paying off. They also offer their employees perks such as fitness club memberships and other extracurricular classes. This is breeding loyalty and overall job satisfaction.

Talent Shortage

Employers have for the last decade been reporting an increased difficulty in finding “right-skilled” workers. It seems that employers are beginning to take on the training and development philosophy according to Man Power Group, 53% of employers “train-up” their current workers and this is an increase from 1 out of 5 organisations doing so to 2.5 out of 5.
Retention is higher, employers are taking care of their employees. This is a positive but it is also contributing to the talent shortage simply because fewer highly skilled workers are searching for a new job. This is where the importance of investing in recruitment comes in. People are staying put. So, when you find the right talent, consider making some changes to your company’s norms in order to keep them.

Also, foreign labour is decreasing due to Brexit and possible closures to free movement between the UK and Europe. Prospective skilled labourers may not come here due to predicted hardships and uncertainties. This is impacting employers as UK employers hire many foreign skilled workers. According to Migration Watch, a 2015 study showed that of the 400,000 foreign workers in the UK 70% were likely to be in skilled job vs. the UK where only just over half of the population are classed as skilled.

Surely all of this is up for debate. It is interesting to think that for employers the negative impact of the talent shortage can be counteracted with training and development, increasing wages, and offering unique perks – however, this in turn increases the talent shortage because as you, the clever employer are recruiting and retaining more talent your competitors are having trouble filling the skill gap because less workers are looking for jobs.
For a visual description of the talent shortage at a glance, click here , provided by Man Power Group.


Real Living Wage

Training improves retention

40% of British families ‘too poor to play a part in society’

The Google example

Talent Shortage

European Skilled Labour

Cookie Control

Cookie control

We have placed cookies on your device to help make this website better.

I'm fine with this

We have placed cookies on your device to help make this website better.

You can use this tool to change your cookie settings. Otherwise, we’ll assume you’re OK to continue.

Some of the cookies we use are essential for the site to work.

We also use some non-essential cookies to collect information for making reports and to help us improve the site. The cookies collect information in an anonymous form.

To control third party cookies, you can also adjust your browser settings.

I'm fine with this
(One cookie will be set to store your preference)
(Ticking this sets a cookie to hide this popup if you then hit close. This will not store any personal information)
Information and Settings Cookie policy